When we think of virtual reality, we immediately think of it more as another tool for video game entertainment but for the past few years, VR has become an important message broadcasting tool. From NGOs and other organizations to big commercial groups and the media, it’s a better way to convince, to have the targeted population experience things they never have or never could have before.
What, better than actually experiencing the everyday life of those we are trying to help, can really move people who don’t feel as concerned as they should be about any cause, humanitarian, environmental etc..? Walk a mile in one’s shoes they say: Oculus’ VR for good is allowing people to understand more clearly what other parts of the world, city, company’s population are going through. From sexual harassment at work, discrimination and extreme poverty to consequences of global warming and pollution, VR has been a way for organizations, companies or the government to have their message broadcasted closer to the population’s attention. Just like in commercial marketing, the product / subject is forced onto the viewers/ consumer’s eyes which makes it easier to print on their mind.
After experiencing one’s suffering in VR, whether they were real images or realistic computer-generated footage, viewers will have an intersubjective knowledge of it. NGOs and associations have found in VR a way to give more importance to the problem they are trying to solve.
To sum it up here is a self-explanatory video of possible ways VR can be used to help make the world a better place.